In simple words, keyword ranking is an SEO practice where you can check the website’s ranking with a targeted keyword. For a particular targeted keyword, your website will appear at a specific position on the search engine result page. Search engines like Google use their algorithms to measure SEO factors including internal and external links, Metadata, and content.
When someone is entering search terms into Google, they will be able to see your page. Usually, Google shows 10 results on each page. Pages with better ranking keywords can rank higher on the search engine result page. Ranking on the first page is very crucial as most traffic comes from the first page’s result.
Usually, marketers choose keywords that have a higher search volume but less competitive. There are various free and paid keyword research tools available on the internet.