{"id":1876,"date":"2025-12-08T12:56:28","date_gmt":"2025-12-08T12:56:28","guid":{"rendered":"https:\/\/www.itechmanthra.com\/blog\/?p=1876"},"modified":"2025-12-08T12:56:29","modified_gmt":"2025-12-08T12:56:29","slug":"ai-overviews-are-impacting-ad-position","status":"publish","type":"post","link":"https:\/\/www.itechmanthra.com\/blog\/ai-overviews-are-impacting-ad-position\/","title":{"rendered":"How AI Overviews are impacting ad position and the fight for top spot"},"content":{"rendered":"\n<p><strong>Why are advertisers suddenly feeling uneasy about <a href=\"https:\/\/www.itechmanthra.com\/blog\/disconnect-from-proxy-server\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI Overviews<\/a> pushing their ads down the page?<\/strong> Because it changes not just where ads appear, but how users discover answers. If visibility drops, clicks drop, conversions drop and that\u2019s a real revenue problem.<\/p>\n\n\n\n<p>Let\u2019s break down what\u2019s really happening, how AI Overviews shape ad placement, and what marketers can do to stay competitive.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What exactly are AI Overviews doing to search results today?<\/strong><\/h2>\n\n\n\n<p>AI Overviews (also called AI Summaries) are taking the most important answers from across the web and placing them <strong>above traditional search results<\/strong>. Naturally, this pushes everything else organic listings and ads alike lower on the page.<\/p>\n\n\n\n<p>This is similar to featured snippets, except AI Overviews <strong>take up more space and influence user actions even before ads appear.<\/strong><\/p>\n\n\n\n<p>Some ad accounts are reporting <strong>10\u201328% drop in impressions<\/strong> when AI Overviews appear above ads. Marketers selling competitive products like software, e-commerce products, or financial services have started feeling this sooner.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How AI Overviews are impacting ad position and the fight for top spot?<\/strong><\/h2>\n\n\n\n<p>AI Overviews expand to a long detailed panel. Below it, Google may or may not show ads at the very top. When ads fall below, <strong>CPC becomes less predictable<\/strong> because:<\/p>\n\n\n\n<p>\u2022 The competition for the remaining \u201cprime positions\u201d increases<br>\u2022 Advertisers need to be aggressive with bidding<br>\u2022 CTR (click through rate) sees noticeable decline<\/p>\n\n\n\n<p>One advertiser said something that stuck with me:<br><strong>\u201cIt\u2019s like running a store where the entrance was moved to the side without telling the customers.\u201d<\/strong><\/p>\n\n\n\n<p>This is why there\u2019s a big debate happening marketers trying to win the top ad spot now face a new \u201coverlay\u201d sitting above them.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why does this matter for SEO &amp; PPC teams working together?<\/strong><\/h2>\n\n\n\n<p>Before AI Overviews, SEO and PPC teams worked independently. Now they can\u2019t.<\/p>\n\n\n\n<p>If your SEO content isn\u2019t strong, AI Overviews won\u2019t pick data from your site. If your PPC ads don\u2019t align with AI answers, they look irrelevant.<\/p>\n\n\n\n<p>You need to sync:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>PPC keyword targets<br><\/li>\n\n\n\n<li>SEO topical authority<br><\/li>\n\n\n\n<li>Landing page signals<br><\/li>\n\n\n\n<li>Helpful content aligned with user intent<br><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Are AI Overviews affecting branded keyword performance too?<\/strong><\/h2>\n\n\n\n<p>Yes. Search terms like \u201c<a href=\"https:\/\/www.itechmanthra.com\/blog\/mobile-app-development-company-usa\/\" target=\"_blank\" rel=\"noreferrer noopener\">best CRM tools for small business<\/a>\u201d now show AI-generated suggestions, listicles, summaries, and brand mentions even before ads appear.<\/p>\n\n\n\n<p>When AI gives answers upfront, the buyer journey gets <em>shorter<\/em>.<\/p>\n\n\n\n<p>Some brands are experimenting with <strong>creative bidding strategies<\/strong> to stay top-of-mind. Others are building informational pages that AI Overviews can reference.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What strategies help advertisers win this new \u201cAI-first SERP\u201d?<\/strong><\/h2>\n\n\n\n<p>To compete smartly, marketers are doing 4 things:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1) Align ad copy with AI intent<\/strong><\/h3>\n\n\n\n<p>If AI talks about pricing, value, free trial, or customer support, <strong>mirror that<\/strong> in the ad.<\/p>\n\n\n\n<p><strong>Secondary Keyword:<\/strong> PPC Optimization Strategy<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2) Improve topical depth on landing pages<\/strong><\/h3>\n\n\n\n<p>Thin content won\u2019t cut it. AI Overviews pick comprehensive sources.<\/p>\n\n\n\n<p>We recently wrote <em>How to dominate video driven SERPs A Complete Guide for Modern Marketers<\/em> which explains depth signals clearly.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3) Focus on zero-click search protection<\/strong><\/h3>\n\n\n\n<p>People consuming answers above ads means fewer clicks, so brands must <strong>measure assisted conversions<\/strong>, not just direct ones.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4) Study AI Overview triggers<\/strong><\/h3>\n\n\n\n<p>Not all search queries show AI Overviews (especially transactional terms). Target those opportunities aggressively.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Expert insight: what do marketers say about this shift?<\/strong><\/h2>\n\n\n\n<p>Here\u2019s a quote from a PPC lead we work with:<br><strong>\u201cAI hasn\u2019t canceled paid ads, but it has changed user attention. Winning eyeballs needs smarter messaging, not just higher bids.\u201d<\/strong><\/p>\n\n\n\n<p>And another from a search strategist:<br><strong>\u201cBrands that add depth, context, and proof are the ones AI trusts. The goal isn\u2019t just ranking it&#8217;s relevance.\u201d<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Will CPC go up because of this?<\/strong><\/h2>\n\n\n\n<p>Short answer: <strong>Yes, but not everywhere.<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>For informational keywords: CPC drops slightly<br><\/li>\n\n\n\n<li>For transactional keywords: CPC rises due to higher bid pressure<br><\/li>\n<\/ul>\n\n\n\n<p>This is why smarter targeting, landing pages with helpful content, and continuous testing improve results.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>External perspective summary&nbsp;<\/strong><\/h2>\n\n\n\n<p>A popular marketing journal recently discussed how visibility loss in AI-driven SERPs forces advertisers to rethink ROI tracking not just pure clicks. (External Mention)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>FAQs (quick and practical)<\/strong><\/h2>\n\n\n\n<p><strong>1) Do AI Overviews appear for all search queries?<\/strong><strong><br><\/strong> No. They show mostly for informational and mid-intent questions.<\/p>\n\n\n\n<p><strong>2) Are ads disappearing from Google results?<\/strong><strong><br><\/strong> No, but they may appear lower when AI Overviews sit on top.<\/p>\n\n\n\n<p><strong>3) How can advertisers maintain CTR?<\/strong><strong><br><\/strong> By aligning ad copy with the same topics that appear in AI answers.<\/p>\n\n\n\n<p><strong>4) Will CPC increase for everyone?<\/strong><strong><br><\/strong> Only for competitive transactional categories where AI pushes ads downward.<\/p>\n\n\n\n<p><strong>5) Can brands influence AI Overviews?<br><\/strong> Yes by building deeper, more helpful content pages with clear expertise.<br><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<strong><br>the \u201cfight for top spot\u201d is now about context, not position<\/strong><\/h2>\n\n\n\n<p>AI Overviews aren\u2019t killing ads. They are simply <strong><a href=\"https:\/\/www.exchange4media.com\/marketing-news\/perils-of-forced-marketing-strategies-140748.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">forcing marketers and brands<\/a> to be sharper<\/strong>, more strategic, more human, and more helpful.<\/p>\n\n\n\n<p>The best results don\u2019t come from pushing harder <strong>they come from aligning with what users actually want to see.<\/strong><\/p>\n\n\n\n<p>You\u2019re welcome to share your thoughts below. Do you see AI Overviews helping or hurting your campaigns?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why are advertisers suddenly feeling uneasy about AI Overviews pushing their ads down the page? Because it changes not just where ads appear, but how users discover answers. [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":1879,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[617,437,4],"tags":[417,183,595,395],"class_list":["post-1876","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai","category-ai-digital-marketing","category-digital-marketing","tag-ai","tag-digital-marketing","tag-generative-engine-optimization","tag-social-media-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How AI Overviews Impact Ad Position &amp; the Battle for the Top Spot<\/title>\n<meta name=\"description\" content=\"Discover how Google\u2019s AI Overviews are reshaping ad positions, changing user journeys, and intensifying competition for the top spot. Learn what advertisers and SEO experts must adapt to stay visible.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.itechmanthra.com\/blog\/ai-overviews-are-impacting-ad-position\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How AI Overviews Impact Ad Position &amp; the Battle for the Top Spot\" \/>\n<meta property=\"og:description\" content=\"Discover how Google\u2019s AI Overviews are reshaping ad positions, changing user journeys, and intensifying competition for the top spot. 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