{"id":1194,"date":"2025-09-04T12:24:49","date_gmt":"2025-09-04T12:24:49","guid":{"rendered":"https:\/\/www.itechmanthra.com\/blog\/?p=1194"},"modified":"2025-09-04T12:34:18","modified_gmt":"2025-09-04T12:34:18","slug":"googles-danny-sullivan-good-seo-good-geo","status":"publish","type":"post","link":"https:\/\/www.itechmanthra.com\/blog\/googles-danny-sullivan-good-seo-good-geo\/","title":{"rendered":"Google\u2019s Danny Sullivan: \u2018Good SEO is good GEO\u2019"},"content":{"rendered":"\n

Introduction<\/strong><\/h2>\n\n\n\n

Ever wondered if SEO is becoming obsolete now that AI-powered search is all the rage? Well, you\u2019re not alone. In fact, Google\u2019s own Danny Sullivan has a refreshing take: \u201cGood SEO is good GEO.\u201d In other words, the classic SEO playbook works for AI too. This matters now more than ever as our search world shifts to generative, conversational formats that value clarity, structure but still reward the basics.<\/p>\n\n\n\n

What exactly did Danny Sullivan mean by \u201cGood SEO is good GEO\u201d?<\/strong><\/h2>\n\n\n\n

Danny Sullivan, longtime Google Search Liaison, recently reaffirmed that optimizing for generative AI (sometimes dubbed Generative Engine Optimization) isn\u2019t some radically different task it\u2019s the same trustworthy, people-centric SEO we\u2019ve relied on all along unique, valuable content and solid page experience. At WordCamp US 2025, he doubled down: do what\u2019s always been right help people and AI will reward you.<\/p>\n\n\n\n

What is GEO and how does it fit with classic SEO?<\/strong><\/h2>\n\n\n\n

In the world of generative engine optimization<\/strong>, the goal is to ensure your content shows up in AI-driven responses think ChatGPT, AI Overviews, Copilot rather than just organic ranking lists. Traditional SEO still lays the foundation<\/strong>, by building technical health, smart keywords, and E-E-A-T (expertise, experience, authority, trustworthiness). GEO just adds another layer structuring content so AI can cite it effectively.<\/p>\n\n\n\n

For a deeper dive into practical strategies, check our blog on SEO beyond the website in the AI era<\/a>.<\/p>\n\n\n\n

Why should you care about GEO in addition to SEO?<\/strong><\/h2>\n\n\n\n

Because the rulebook has changed but not by much. SEO still helps you rank; GEO helps you get quoted<\/em> in AI replies. As AI chatbots and search engines boom, being visible in AI-driven search<\/strong> matters just as much. These systems rely on structured, concise, high-E-E-A-T content, which was already good SEO but now must be even more digestible for AI to reuse.<\/p>\n\n\n\n

How do SEO and GEO work together in practice?<\/strong><\/h2>\n\n\n\n

Think of SEO as building the house, GEO as decorating it so it’s easy for anyone human or AI to walk in and say, \u201cHey, this makes sense.\u201d Here\u2019s how:<\/p>\n\n\n\n