Have you ever had an ad campaign that was 100% planned and ready to launch, only to learn that the client was being extra picky and the ad review got held up or “disapproved,” all with little explanation? Crushing Microsoft Ads marketers’ hearts, now perhaps in sight is finally lightening of these hearts. Enter asset-level ad reviews. For both transparency and increased approvals (way faster!) while better control over their campaigns, advertisers everywhere are ringing the tune now. This automated process is not just an entry level for changes; it alters the entire game of how ads are seen, noticed, and run-through.
One may argue that ad platforms are under intense pressure to obey policies at light speed. In implementing the new perspective, Microsoft is quite loud and clear that it is recognizing the importance of creating an increased layer of clarity for advertisers with the ability to trust its advertising networks.
Questions could arise about asset-level ad reviews, and what made Microsoft go this way?
Asset-level ad reviews imply that Microsoft now reviews individual ad assets instead of the entire ad unit as an important unit. Such “assets” or ad components consist of headline, description, image, video, and extensions.
Previously, if a single small element failed policy or requirements, the entire advertising content would get turned down. This results in slowing down of campaign activation and troubleshooting. Now that this update is in place, Microsoft Ads review has become more accurate. Instead of the whole ad, only the nonconforming asset is identified for rejection.
This indeed results in higher respect for ad policies and puts advertisers in a position to differentiate whether their ads are accepted or denied. What does the vetting system for asset-level ads by Microsoft actually involve?
Whenever an advertisement is sent for review, Microsoft Ads assesses individual assets. For example, all headlines within a responsive search ad as well as any description would all be looked over separately. Therefore, should one of the headlines flout any policy, such a case would be logged only on this singular asset instead of the entire advertisement being blocked.
This allows some transparency of information in the approval process. Ads can be rejected at an asset level, meaning advertisers can immediately identify the asset causing the issue, remove or replace said asset causing the issue than rebuilding the entire campaign.
Asset-level reviews save hours of back-and-forth. You fix the issue and move on, rather than guessing what went wrong.
Why should advertisers and marketers be excited about this?
This directly affects campaign performance and operational efficiency. Faster approvals mean that ads can go live sooner, particularly in a time-driven promotion. More important, advertisers now have better reference to Microsoft’s advertising policies and how these are being applied.
An asset-level ad review that is undertaken for the project, the enemy of delay and confusion was minimized. Not only is this an effective way, fostering creative testing through multiple iterations-allowing marketers to dish out experiments instead of having them suspended along with other assets in an ad, but rather gives rise to the improvements we desire.
Service providers operating across platforms will already have dealings with Microsoft Ads as they strive to attain a level of flexibility advertisers of today are looking for. If you are interested in better search strategies, an insightful guide that highlights the advertising platforms moving into an arena of granular controls is an exciting opportunity for those who might want to learn more.
How does Microsoft Ads compare against the Google Ads ad review process?
While Google Ads has long carried out reviews of some assets, largely in responsive format they have done it universally for everyone. This is another sign that Microsoft brings an ad review to industry standards in the asset rather than ad level.
This is why Microsoft stands apart because its approach providing clearer feedback when the approval status is applied at the asset level, thus making it easier for advertisers to navigate the world of compliance. It is particularly beneficial for large-scale campaigns run by brands that change creatives frequently.
According to a source familiar with Microsoft Ads, in terms of being more market-oriented, there’s now more emphasis on clarity and alerting advertisers to necessary changes. “Because of those changes, it contributes a lot to scale and not worrying about fighting the review system.”
How should YOU do next to comply and compete?
First, run a scan for any previously accepted ad assets. Look inside the copy, headlines, images, and extensions. Of course, guidelines are valid at the asset level. Ad assets that came through clean and correct might actually all go well through approvals. Second, spend more time on ad creative optimization. So much can basically be done when you work on individual assets. That’s simply what works best in order to test more variations of your ad copies with the final search results at the back of your mind and eliminate things like policy hinderance to quality signals.
For beginners in Microsoft Ads or for refined strategies, paid advertising fundamentals provides a granular insight into how commissioning an ad can make sure one steers clear of pitfalls whilst maximizing ROI.
FAQs
What are the Asset-level Ad Reviews in Microsoft Ads?
Individual ad components like headlines and images are reviewed by Microsoft instead of the entire ad being rejected.
Does this imply that my ad approvals will be faster?
Yes, because this model does not involve false alarms. It is only for those specific assets that prompt alarms, letting compliant ads go live quickly.
So, is there any effect on already established campaigns?
The benefit to existing campaigns is the clearer feedback when assets are edited or updated.
Does that mean Microsoft Ads is now very similar to Google Ads in terms of ad approvals?
In almost every way is how the company approaches professionalism now. This transition for Microsoft integrates with the present world standard while increasing transparency.
I assume advertisers must change their ad creation process to comply?
To some extent, but focusing on clean, policy-friendly assets will be advantageous to generate the compound.
Conclusion
For more information on policy developments around the various ad platforms, review industry insights from Search Engine Land on the global changes being made in ad admissions. From what has occurred to the ad policies in Microsoft, it is clearly understood that their launch of asset-level ad review is right on time. What advertisers ask for is speed, clarity, and power; now the latest policy has them catered. It cuts unnecessary delays of traditional, biased policy and walks a marketer forward to creating better campaigns while mitigating policy headaches.
If you are using Microsoft Ads right now, it may be time to reconsider determining how to structure and measure your ad assets. Any questions or insightful experiences with Microsoft’s new asset-approach system? Let us know in the comment section; forward this to your ad manager.