If you have been refreshing your performance report in Google Search Console, hoping that fresh data will appear, you are definitely not alone. Data is being delayed in the performance report as many SEOs, bloggers, and site owners consider it frustrating since they need such inputs to know what is working and what is obviously not.
So yes, on the bright side, the search giant is actively working on it.
Let’s take a quick look into the ground scenario, why it really matters, and how to move forward without a hitch.
What Is Causing the Google Search Console Performance Report Delay? (Primary Keyword+SEO Performance Tracking)
What has been communicated from Google’s side is that the delay exists because of technicalities in the processing on their back-end.”
Simply put, the system that is supposed to collect and display performance data (clicks, impressions, CTR, etc.) ran slower than normal.
Another usual story.
Being a massive data system, Google Search Console comes to a standstill whenever there are loads of queries from large sites. This time around, it got delayed for a longer than expected period, and that has made the topic of much discussion.
Why Would This Delay Matter for SEOs and Website Owners?
Because data makes decisions.
When there are delays in performance reports, it becomes:
Hard to notice unexpected increases or drops in traffic
Implement experiences or learnings to SEO strategy changes
Know which pages are currently being sought after
Come to value new content or backlinks
Imagine conducting paid campaigns without any idea of users’ responses.
And right here, this very delay becomes all too popular to warrant discussion among SEO experts.
Delays in data don’t destroy SEO, they just retard our response. And response does matter.”
How Should Reporting and Strategy Work Through This Delay?
Have this done without losing your way or disrupting existing workflows:
Do not put your forts on the immediate last 48 hours or 72 hours. Rather, compare older date ranges.
Use Google Analytics if installed to double-check if on-line traffic changes occurred.
Do never base big SEO changes on just a mere assumption in this time.
Then, if you have not done so already, make sure that your key SEO strategy is filed and put to work.
Always consider structured help to guide you through practical training, such as in our SEO Real-Time Training:
Indexing or Ranking Drastic Changes? (Twitter-Indexing Issues Clarification)
No.
This is just a delay in the availability of performance data.
Ranking, indexing, or visibility from Google is not affected by this.
Your site keeps getting impressions and clicks; only, they stop updating the immediate number in the performance report.
What Next Happens? (From the Webmaster Tools)
The folks at Google confirmed that a team is trying to resolve this issue, and when the issue is resolved, the data will be restored and updated, not lost. So, while the system is making up, the missing stats will appear as normal.
Until then, consider this a kind reminder:
SEO is a long-term game, one-offs cannot contribute to real growth.
In the spirit of nurturing your skills or setting forth for a stronger long-term SEO approach, you may consider visiting the SEO Course Page for either guidance or some structured learning:
FAQ
1. Does it affect rankings on the website with this delay?
No. No ranking is being affected by any such delay, only a reporting delay.
2. Will the missing data be restored?
Yes. Google’s announcement says the data will be restored by the time when the issue gets resolved.
3. Are we to put a pause on all SEO activities until the reports surface?
No. Keep following your routine strategy except that you cannot base your decision-making on data from the last few days.
4. Can SeR traffic appear in G. A.?
Generally, Google Analytics might consider giving visitors’ insights at real-time.
5. How long will resurface?
Most of the time, these delays last from days to a few days, but Google has not given any concrete date for it.
Conclusion
The delay in the Google Search Console performance report is just for a short time, and Google is trying its best to fix it. Until then, keep calm and focus on long-term SEO goals; do not consider any changes on incomplete data.