Introduction Once launched, location-aware campaigns or a GEO strategy often lead to the question: Is it really working? One must join the crowd. You’d open your dashboard and […]

Think of a time you questioned something with ChatGPT and you just went, “How did it get to that?” Actually, you could have just opened Google for a […]

In the world of product development, speed is everything, and the handover between design and engineering is typically considered in the very limited window of risk. Designs that […]

Introduction Ever wondered if that shiny new traffic from AI tools like ChatGPT actually leads to conversions? Turns out, it’s not so different from good ol’ organic search […]