Introduction Ever wondered if traffic from ChatGPT or other AI tools actually buys more than traffic from Google Search? It sounds logical people ask AI, get precise […]
AI / AI Digital Marketing / Digital Marketing
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Engineering the AI Resume: SEO’s New Path to the C-Suite
Have you ever wondered how a resume could do more than just list your experience and instead help propel you into the C-suite? Right now, the game is […]
AI / AI Digital Marketing / Digital Marketing
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Google Ads’ New Text Guidelines Feature Begins Rolling Out
Introduction Have you ever had the feeling that some ad copy generated for your Google Ads just seemed off-brand or, just worse, robotic? You’re not in this alone. […]
AI / AI Digital Marketing / Digital Marketing
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OpenAI launches a web browser ChatGPT Atlas: A New Era in Browsing
Introduction Have you ever wished your browser would have been cooperative enough to do some work and not just show a page? That time has come. OpenAI has […]
AI / AI Digital Marketing / Digital Marketing
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Google Ads Quietly Tests Auto-Setting “New Customer Value” – What Advertisers Should Know
Introduction Ever noticed a new setting appearing in your account for no good reason? Lately, advertisers are reporting something strange happening-Google Ads quietly trying out a setting for […]
AI / AI Digital Marketing / Digital Marketing
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Google Opens Shopping Ads to Physical Goods Subscriptions: What It Means for Your Business
Introduction Have you ever wished that your favourite monthly box (say, coffee beans, skincare or pet supplies) just showed up without you having to think twice? Well, now […]
AI / AI Digital Marketing / Digital Marketing
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3 Key AI Search Limitations for B2B SaaS Marketing and How to Overcome Them
Ever wondered why your SaaS blog, landing page or thought-leadership article isn’t getting the traction it deserves despite being AI-optimized, keyword-rich and share-worthy? In the world of […]
AI / AI Digital Marketing / Digital Marketing
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The latest jobs in search marketing: where the real growth is (and how to land one)
If somehow your LinkedIn feed opened, and you read, “Wow, everyone is hiring… but for what?” you are definitely not alone. Jobs in search marketing evolve fast, mixing […]
AI / AI Digital Marketing / Digital Marketing
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Forget the Great Decoupling – SEO’s Great Normalization Has Begun
Introduction “If you had, at any point, found yourself sitting in front of the Google Search Console interface and pondering, ‘How do impressions keep going up while clicks […]
AI / AI Digital Marketing / Digital Marketing
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Optimizing content for generative engines: 17 actionable tips to boost AI visibility
Introduction Have you pondered about why what you laboriously pen never makes it into those robotic paraphrases/summaries or answers? You optimize for Google, do your keywords; just ask […]