Introduction “If you had, at any point, found yourself sitting in front of the Google Search Console interface and pondering, ‘How do impressions keep going up while clicks […]
AI / AI Digital Marketing / Digital Marketing
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Optimizing content for generative engines: 17 actionable tips to boost AI visibility
Introduction Have you pondered about why what you laboriously pen never makes it into those robotic paraphrases/summaries or answers? You optimize for Google, do your keywords; just ask […]
AI / AI Digital Marketing / Digital Marketing
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Google Rolls Out New Global ‘Sponsored Results’ Ad Label Here’s What It Means
Introduction You’ve got a feeling that some are “ads,” and others are organic links? There is someone else out there with the same thought. Just recently, Google released […]
AI Digital Marketing / Digital Marketing
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Holiday ecommerce to hit record $253 billion here’s what’s driving it
Introduction Ever wondered why holiday sales promos start appearing in your inbox and on your social networks even before Halloween has been celebrated? Well, because online retailers already […]
AI / AI Digital Marketing / Digital Marketing
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ChatGPT Becomes a Platform for Apps And Maybe Marketing’s Next Big Stage
Introduction Have you ever been in a situation where you are saying, “If only Chat GPT around that time had done that for me in-app”? Well, you’re not […]
AI / AI Digital Marketing / Digital Marketing / Domain Authority
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Google testing AI-generated descriptions for search snippets: What it means for SEO
Introduction Have you ever searched one thing and been rewarded by a tiny summary under one of the results? Slightly too perfect, as if made by an AI? […]
AI Digital Marketing / Digital Marketing
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The End of SEO-PPC Silos: Building a Unified Search Strategy for the AI Era
The Introduction Have you wondered ever: Why does PPC sometimes seem to work in opposition to organic SEO? You optimize for organic rankings; the PPC team runs ads. […]
AI / AI Digital Marketing / Digital Marketing
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Meta: How AI Interactions Will Shape Content & Ad Recommendations in 2025
Introduction Ever wondered why ads or posts on Facebook and Instagram sometimes feel so painfully timely? “How did they know I’m planning a hiking trip?” Well, for now, […]
AI Digital Marketing / Digital Marketing
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ChatGPT Shopping Is Here – and It’s Rewriting the Rules of Ecommerce SEO
Introduction So, you type into ChatGPT, “Which headphones should I buy?”-and with not an ounce of delay, it starts showing you images, reviews, even buy buttons. ChatGPT Shopping […]
AI Digital Marketing / Digital Marketing
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Spotify Opens Ad Inventory to Amazon and Yahoo Buyers What It Means for Advertisers
Introduction Have you ever sat in a car, listening to intimate tunes in the playlist, thinking of how those ad breaks were inserted so finely? Apparently, Spotify decided […]