Have you ever carried out a search for a brand on Google and noticed how ruled out or chatbot responses, despite untruthful information being about that respective brand? […]
How to Explain Flat Traffic When SEO Is Actually Working (A Reality Check for Clients)
Introduction Did your lead go, “SEO not working; traffic is the same,” when you are already running a good show? Well, this conversation comes as an embarrassing punch. […]
75% of ChatGPT Users Rely on Keywords for Local Services: New Data Reveals a Big SEO Wake-Up Call
Introduction: Are people really “talking” to AI… or still typing like Google? Most marketers thought that search behavior would be immediately replaced, due to the ushering of chatbots […]
Meta Expands Threads Ads to All Users Globally: What This Means for Advertisers and Creators
Introduction Have you recently accessed Threads and felt that there is a stark difference now? If you are feeling that Threads is a little bit more Instagram-like or […]
How Digital Marketing Agencies Are Adapting to AI Search (And Why It Changes Everything)
Did you ever drop down to Google searching for an answer and having immediately found the answer right within the snippet? Yes, that is AI-powered search(Tokino, 2020). AI […]
OpenAI Moves on ChatGPT Ads With Impression-Based Launch: What It Means for Advertisers and Users
Introduction We’ve come to it. OpenAI has just launched ChatGPT ads on impression, and by doing so, they have created some serious discussions in marketing, tech, and the […]
Google rules out ads in Gemini for now: What it really means for users, marketers, and the future of AI search
Introduction Have you ever opened up a new Google feature and thought to yourself, “Okay… when do the ads get in here?” You are not alone there. With […]
GEO Myths: This Article May Contain Lies About AI Search and Rankings
Introduction: Are We Already Being Lied to About GEO? LTo be honest, whenever Google does something new, the internet is abuzz with hysteria. Blogs scream, LinkedIn group threads […]
OpenAI Will Begin Testing ChatGPT Ads in the U.S.: What It Really Means for Users, Brands, and the Future of AI
Introduction Have you noticed that any “free” digital product somehow manages to rope in advertising at some point of the unavoidable free-time? Social media and search engines have […]
10 Salary Negotiation Tips for Search Marketers That Actually Work in 2026
Introduction Ever walked out of a job interview feeling great… then immediately wondered if you just lowballed yourself? You’re not alone. Salary conversations are uncomfortable, especially for search […]