Introduction Have you ever wished your browser would have been cooperative enough to do some work and not just show a page? That time has come. OpenAI has […]
Google Ads Quietly Tests Auto-Setting “New Customer Value” – What Advertisers Should Know
Introduction Ever noticed a new setting appearing in your account for no good reason? Lately, advertisers are reporting something strange happening-Google Ads quietly trying out a setting for […]
Google Opens Shopping Ads to Physical Goods Subscriptions: What It Means for Your Business
Introduction Have you ever wished that your favourite monthly box (say, coffee beans, skincare or pet supplies) just showed up without you having to think twice? Well, now […]
3 Key AI Search Limitations for B2B SaaS Marketing and How to Overcome Them
Ever wondered why your SaaS blog, landing page or thought-leadership article isn’t getting the traction it deserves despite being AI-optimized, keyword-rich and share-worthy? In the world of […]
How to Know If Your GEO Is Working: Real Tests & Metrics That Tell You It’s Effective
Introduction Once launched, location-aware campaigns or a GEO strategy often lead to the question: Is it really working? One must join the crowd. You’d open your dashboard and […]
Why AI Still Runs on Search And SEO Still Runs the Show (In 2025 and Beyond)
Think of a time you questioned something with ChatGPT and you just went, “How did it get to that?” Actually, you could have just opened Google for a […]
The latest jobs in search marketing: where the real growth is (and how to land one)
If somehow your LinkedIn feed opened, and you read, “Wow, everyone is hiring… but for what?” you are definitely not alone. Jobs in search marketing evolve fast, mixing […]
Instant Checkout in ChatGPT Brings Agentic Commerce to Life The Future of Conversational Shopping
Introduction Have you ever wished ChatGPT could find, buy, and check out a product for you, with not even a single click in between? That is what is […]
Forget the Great Decoupling – SEO’s Great Normalization Has Begun
Introduction “If you had, at any point, found yourself sitting in front of the Google Search Console interface and pondering, ‘How do impressions keep going up while clicks […]
Optimizing content for generative engines: 17 actionable tips to boost AI visibility
Introduction Have you pondered about why what you laboriously pen never makes it into those robotic paraphrases/summaries or answers? You optimize for Google, do your keywords; just ask […]